Skip to main content
BI 0→1 Framework/Step 5: Visualize & Report

Step 5: Visualize & Report

Design intuitive dashboards and establish reporting cadences that drive stakeholder action.

User-Centered Dashboard Design

Core Principle: Dashboards should answer business questions immediately, without requiring analysis or interpretation from users.

Executive View (Mayor's Office)

  • • Single number: "Net new businesses this month"
  • • Trend: "Are we growing faster than last year?"
  • • Geographic: "Which areas need attention?"
  • • Context: "How does this compare to peer cities?"

Operational View (Economic Development)

  • • Daily activity: "What happened yesterday?"
  • • Pipeline health: "Business application trends"
  • • Risk indicators: "Areas showing decline"
  • • Action items: "Neighborhoods needing intervention"

Framework Progress

Scope & Strategy
Data Ingestion
Transform & Model
Load & Validate
Visualize & Report
6
Automate & Scale

See It Live

The actual dashboard built using this framework is available for exploration.

View Live Dashboard

Visualization Stack

Looker StudioGoogle SheetsPython MatplotlibEmail Automation